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Important Findings about Social Media around the World in 2012
InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. In this blog post, I will guide you...
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The Five Landing Page Metrics You Need to Know - ion interactive
Analytics matter but not every marketer knows where to start – especially when it comes to landing page analytics. In our most recent infographic, we’ve outlined five critical analytics you should know...
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The 7 habits of highly effective social marketers :: BtoB Magazine
A clever play on Stephen Covey's "7 habits of highly effective people".See it on Scoop.it, via Digital Presence Management for High-Tech Marketers
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New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing...
Learn the difference between how users see personal and professional social networks in this LinkedIn study. As a social media user, do you find yourself in a different frame of mind when you log in...
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New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing...
Learn the difference between how users see personal and professional social networks in this LinkedIn study. As a social media user, do you find yourself in a different frame of mind when you log in...
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future-of-email-infographic.jpeg (800x2332 pixels)
Nice simple infographic that paints the current email pictureSee it on Scoop.it, via Digital Presence Management for High-Tech Marketers
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The 4 C’s of the Conversation Company: still a long road ahead for most...
The 4 C’s of the Conversation Company: still a long road ahead for most companies - Brian SolisSee it on Scoop.it, via Digital Presence Management for High-Tech Marketers
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10 B2B Companies That Create Exceptional Content
Looking for B2B content marketing inspiration? Check out this post by Meghan Keaney Anderson (on Hubspot). This post includes examples of blogs, ebooks, infographics, videos and social media content....
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10 B2B Companies That Create Exceptional Content
Looking for B2B content marketing inspiration? Check out this post by Meghan Keaney Anderson (on Hubspot). This post includes examples of blogs, ebooks, infographics, videos and social media content....
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The Spredfast Social Engagement Index Report
Have you ever asked how your corporate social programs stack up next to other companies? Spredfast has released the first full view of the state of corporate social programs in the industry's first...
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The Importance of Clarity in B2B Marketing Copywriting
B2B copywriters need to remember that their job is to be clear in their communications. This article includes five tips to ensure that your copywriting generates the desired results. SUMMARY: The best...
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Where Social Media Ends And The Sales Process Begins
Social media marketing is an important part of marketing, but only one piece to an effective Inbound Marketing Strategy... The best social media programs have a holistic approach to the end game. Not...
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Two Qualities of Content Marketing that Matter Most - Forbes
ForbesTwo Qualities of Content Marketing that Matter MostForbesIn my last post, “Content Marketing's Dirty Little Secret,” I suggested that most B2B marketers end up sacrificing quality for quantity as...
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What is digital strategy?
How to define your digital strategy. What is digital strategy? How can you make your business digitally ready though a model of people, process and technology?See it on Scoop.it, via Digital Presence...
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10 interesting digital marketing stats we've seen this week
Here's a round up of some of the most interesting digital stats we've seen this past week.See it on Scoop.it, via Digital Presence Management for High-Tech Marketers
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The inbound marketing process
An infographic showing how to plan and manage inbound marketing Although there is a lot of advice available on best practice on inbound marketing activities, there isn’t so much on how to manage it,...
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How to Develop Your Digital Strategy
Constructing digital strategies on behalf of clients makes one thing clear: Clients are often confused about what digital strategy is and how to actually develop one. When defining and developing...
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How One B2B Company Uses Customer Data to Drive Sales
More than 10% of its revenue comes from tracking what customers say.See it on Scoop.it, via Digital Presence Management for High-Tech Marketers
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The Biggest B2B Content Marketing Fear
SUMMARY: Fear of being the industry outlier can stifle content marketing - One of the biggest fears for companies considering content marketing is that their industry doesn't do that as a standard...
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Integrating content marketing to support SEO
A new installment on leveraging SEO through content marketing.There are several ways in which content can support SEO by boosting search presence:1. Content drives search presence2. Content variety can...
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