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Using Curation To Create The Perfect Content Marketing Mix
Uberflip have released this Infographic about the rise of content curation as a content marketing strategy, showing that curation can be used to increase visibility, boost SEO, and establish thought...
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33 Stats That Paint a Picture of the Future of Marketing
Take a glimpse into the future of marketing with these inbound marketing statistics.See it on Scoop.it, via Digital Presence Management for High-Tech Marketers
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By 2013, it will be a smartphone-majority world
Smartphone sales are expected to hit 54 percent of all cell phone sales by 2013, according to new projections from IHS.See it on Scoop.it, via Digital Presence Management for High-Tech Marketers
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How to Bake Content Strategy into Your Web Design Process
I want to share 3 content development stages we used to tame the madness, based on my experience running a 14-person studio. Planning content: Asking the right questions, getting the requirements down,...
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Inbound Marketing Explained in 6 Simple Analogies
Take a look at some of our favorite analogies we've used to explain inbound marketing concepts.. Inbound marketing is like dating..You don't ask someone to marry you on the first date. People get kind...
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Why Social Media Makes Perfect Sense for B2B Companies
Marketing Smarts podcast guest Kipp Bodnar says B2B has always been about the relationship sale. If that's true, then doesn't social media as a marketing tool for B2Bs make perfect sense? “B2B has...
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10 interesting digital marketing stats we've seen this week :Local ...
Consumer sharing of data. According to Experian stats, 82% of UK consumers are happy to share their information with brands across at least one channel. 18-24 year olds are most likely to share...
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Email Marketing vs Social Media Marketing
According to a Report produced by Royal Pingdom, Internet 2011 in numbers, there were more than 2.2bn email users in 2011 and 3.4bn email accounts, this figure growing by 500m. According to Radicati,...
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The Seven Elements of a Great Lead Gen Landing Page
What's the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be eye-catching, to grab attention in...
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Integrating content marketing to support SEO
A new installment on leveraging SEO through content marketing.There are several ways in which content can support SEO by boosting search presence:1. Content drives search presence2. Content variety can...
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The Biggest B2B Content Marketing Fear
SUMMARY: Fear of being the industry outlier can stifle content marketing - One of the biggest fears for companies considering content marketing is that their industry doesn't do that as a standard...
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How One B2B Company Uses Customer Data to Drive Sales
More than 10% of its revenue comes from tracking what customers say.See it on Scoop.it, via Digital Presence Management for High-Tech Marketers
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How to Develop Your Digital Strategy
Constructing digital strategies on behalf of clients makes one thing clear: Clients are often confused about what digital strategy is and how to actually develop one. When defining and developing...
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The inbound marketing process
An infographic showing how to plan and manage inbound marketing Although there is a lot of advice available on best practice on inbound marketing activities, there isn’t so much on how to manage it,...
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10 interesting digital marketing stats we've seen this week
Here's a round up of some of the most interesting digital stats we've seen this past week.See it on Scoop.it, via Digital Presence Management for High-Tech Marketers
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What is digital strategy?
How to define your digital strategy. What is digital strategy? How can you make your business digitally ready though a model of people, process and technology?See it on Scoop.it, via Digital Presence...
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Two Qualities of Content Marketing that Matter Most - Forbes
ForbesTwo Qualities of Content Marketing that Matter MostForbesIn my last post, “Content Marketing's Dirty Little Secret,” I suggested that most B2B marketers end up sacrificing quality for quantity as...
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Where Social Media Ends And The Sales Process Begins
Social media marketing is an important part of marketing, but only one piece to an effective Inbound Marketing Strategy... The best social media programs have a holistic approach to the end game. Not...
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What Your Company Does with B2B Social Media Displays Your Business Personality
Ever eavesdrop on the next table at a business lunch? It’s amazing what you can learn about individuals just by listening to their contributions to the conversation.The Bragger keeps talking about the...
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The Importance of Clarity in B2B Marketing Copywriting
B2B copywriters need to remember that their job is to be clear in their communications. This article includes five tips to ensure that your copywriting generates the desired results. SUMMARY: The best...
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